What defines a great group profile on nDash?
One of the first things you'll do on nDash is complete your group profile.
If you're a singular company (with one blog), you'll need one group. If you're an agency, you'll want one group per client you're managing content for (you will need to upgrade to pro).
The Group Profile serves two purposes:
- For writers to onboard themselves onto your marketing strategy, which is especially useful (and saves you a lot of time) when you assign them a piece of content
- For writers to pitch you content ideas for your content calendar
In essence, the group profile serves as your (or your clients') content blueprint The more information you provide, the better a writer will be able to write content for your brand and the better content ideas you’ll be receiving.
What are the best practices for completing your group profile?
In order to complete your profile for either yourself of your clients, you'll want to click into the group and then click Group Profile on the left sidebar. Once you're on this page, there are several sections you'll want to fill out. Here they are - along with a few tips on what to include:
- Profile Picture: always important, place your logo here! (tip: we recommend using your Twitter picture for the best quality)
- Add company links: be sure to include your website, Twitter, Facebook, and LinkedIn. This way your content community can see how you’re positioning yourself
- About Us: let writers know the quick boiler plate about your company – be sure to highlight what sets you apart from your competitors and what makes your company special
- Topics: highlight the space your company operates in, this will also help you receive industry pitches, in addition to direct pitches
- Keywords: in addition to highlighting what you’d like your content to focus on, these keywords also help writers find your company profile, so use a few keywords that are the most important to you in the industry. Note: you can choose which keywords (or new keywords) you want for specific posts, so no need to cram them all here
- Company Content Kit: are there any documents that you’d like to share with your content community? This is a great time to upload any in-depth buyer personas, competitor research, keyword research, sales collateral, etc.
- Content We’re Looking For: this is huge, especially when you’re looking for pitches. If you want great pitches, put something more than “blog post” or “whitepaper.” Also, share links to articles that you liked and didn’t like (and include a few notes as to why), this way writers have a better idea on what content ideas to send your way
- Our Target Audience: highlight who exactly the content is targeting. Make sure to highlight what industry they’re in, the company size they work at, what their job title is, anything you’ve got. If you uploaded buyer personas to your content kit, make sure to include a note for writers to look for a more in-depth look there.
- Objective: this is so important when it comes down to the style of writing and what the call-to-action should be in every single post. Highlight here whether your ultimate goal is to build your brand, to generate leads for a specific whitepaper, etc.
- Tone: you could be working with the best writer in the world, but it’s important that they understand whether you want them to take a more casual or dry tone when writing content.
- Things to Avoid: not always necessary to fill out, but if there are any pet peeves (maybe you hate listicles), include them here.
- From the Blog (RSS Feed): this will provide writers with a real-time snapshot on what type of content you’re currently publishing. See more information about RSS feeds in nDash here.