How to Pitch Content Ideas
Pitches are content ideas writers create to show brands their expertise and interest in writing for a specific brand. Pitching shows brands what they are looking for, specifically — creative, experienced, and talented writers.
Step One: Locating Pitch Forms
When you create an industry pitch, that means every brand on nDash's platform can see it, but only one company can purchase that idea. In the top menu bar, you'll see:
- Search for companies
- Create Content
- Pitch Industries
- Your profile icon
Click on "Pitch Industries" to open a new window.
When navigating to the left sidebar and scrolling to "Companies" or "My Clients," those sections give you more pitch opportunities.
Look through the list of companies and, when you find one that matches your expertise, click on their profile. When you pitch directly to a company, that means this is the only group that can see your ideas.
Before pitching that client, identify:
- The company's background
- The topics the company focuses on
- The content they're looking for
- The company's target audience, objective, tone, and things to avoid
Some brands also include key details, including a Company Content Kit (style guides, writers guidelines, etc.) and an RSS feed containing current work and company news.
After determining if the company is a good fit, click on "Pitch Group" to open that client's pitch form.
Step Two: Go Through the Pitch Form's Elements
After the new window opens, you'll see a form containing the following information:
- The type of content you're pitching about: (Click on the type to highlight it)
- Blog post
- Industry (choose one from the drop-down menu):
- Health & Wellness
- Real Estate
- Law & Politics
- Science & Medicine
- Pitch Title field
- Abstract field (500 character limit)
- Assignment price (Don't price yourself too low.)
- Turnaround time (choose one from the drop-down menu):
- 1 day
- 2 days
- 3 days
- 4 days
- 1 week
- 2 weeks
- 3 weeks
- 1 month
Step Three: Get Into More Detail ("Options")
- Propose keywords (separate each with a comma)
- Provide an estimated word count
- Include source links
- Add a note to the client about the assignment (150 character limit)
Don't worry — if you make a mistake after submitting or want to edit your pitch for any reason, here's a help topic for " How to Edit My Pitches."
Pitching: Best Practices
Do: Showcase Your Subject-Matter Expertise
Prove to brands that you know what you're talking about by showcasing a deep understanding of a specific industry, topic, or content the company needs.
Don't: Avoid Pitching Generic Services.
It goes against nDash's " Writer Code of Conduct" to pitch generic services. In addition to that violation, generic service pitches aren't valuable and come off as too salesy.
Do: Personalize Pitches for Brands
If you're pitching a company or brand directly, acknowledge them in your pitch's content. Taking this step reinforces that you're creating a pitch specifically for that company or brand.
Don't: Pitch Multiple Brands with the Same Idea.
While this tactic might seem like a time-saver, it's another violation of nDash's " Writer Code of Conduct." Brands want to see unique ideas that tailor directly to their content needs. If you want multiple brands to see your idea, create an industry pitch instead.